Product Science for the Real World
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What to Do When You Don't Know What to Do

Top Class

Top Class

We have liberated the world’s top MBA course and adapted it to help business builders and product owners create self-sustaining, scalable enterprises.

Science

Science

By applying scientific thinking, we can cause innovation. When stuck on a problem, it’s always helpful to look at it from a different point of view—to look at it with a different lens.

Real World

Real World

Our visual system of lenses is easy to learn, so you can quickly apply it in real world situations. We provide courses and coaching, so you can make meaningful progress toward your objectives.

Don't know what to do? Sign up for a free consultation.

Think Visually. Act Causally.

Stuck or Struggling?

How can our lenses help solve your problems? Sign up for a free consultation.

A point of view is worth 80 IQ points.

Strategic thinking has never been so easy.

Our Lenses are easy to learn and  quick to apply. Click or tap on any lens icon to learn more about them.

How can our lenses help solve your problems? Sign up for a free consultation.

What people say about us

Open quotes

I loved Clay Christensen’s Competing Against Luck conceptually, but I didn’t have a concrete idea of Jobs to be Done until now.

Open quotes

The Tools of Cooperation lens is like a debugger for meetings. I can’t imagine dealing with office politics without it.

Open quotes

We’d been stuck for a long time trying to discuss customers interactions. Forces of Progress lens has given us a whole new language for it.

Want to learn more? Sign up for a free consultation.